Navigating Insurance Policies: What You Need to Know

Behavior Flow

Behavior flow in Google Analytics identifies pages, volume of traffic, and paths of traffic, such as the most common routes visitors take to get in and out of specific pages. You can get a great view of the overall flow of traffic surrounding a specific page, customer journey, or funnel. When you compare the behavior flow against the time spent on your site, you can quickly identify pages that are bridges and areas of the site, which are conversion hubs.

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Looking at User Behavior with Analytics

Keep detailed records of all communications with your insurer. Document damages with photos and written descriptions to support your claim effectively.

• Which pages do visitors land on?
• Where do they exit the site?
• Whether or not they converted?